Almost all courses come from the recommendation of our loyal customers. Thanks to the cooperation with SMSAPI, we can reach our audience, directly and fast. We try not to sale our services. Discounts are rare, as we tend to “hunt down” occasions and offer something more. It’s considerably cheaper to care for your clients than to look for the new ones. It’s really simple – once you have gained the client’s trust and engagement, do everything to maintain it – you’ll earn more.
SMS message is a very important marketing tool for Gino Rossi. Thanks to this direct and fast communication we are able to be in constant touch with our customers and affect sales volumes – especially when we want to announce sales or special discounts. SMS marketing is one of the most effective marketing channels that can significantly influence sales figures. At the same time – it’s important to remember that the most effective campaigns include more than one channel – for example, SMS & e-mail campaign at the same time. This kind of activities brings the best results.
We chose to contact our customers via SMS because we know how important SMS messaging is for everyday communication, we use that solution a few times a year for our most important campaigns. Usually we combine a few channels to increase our conversion rate, we know from experience that using both e-mail and SMS results in 30% higher income from a campaign.